NEW Charcoal raises $2.5M, led by Mischief & angels from Cursor, Notion & more

Turn SOPs into automations that actually run.

Point it at your SOPs. Charcoal uses AI to build self-healing workflows that read documents, navigate portals, update systems, and route exceptions. Deterministic and recorded, every time.

SOP → tested workflow → production run
Plain-English SOP Input

When a claim PDF arrives, pull the policy number, check the portal, and route any mismatch to a human reviewer.

Screenshot
1:42
Screen recording
0:38
Voice note
1 Extract fields from the incoming PDF Document
2 Check portal status and required evidence Browser
3 Compare against internal system records Rules
4 Route mismatch to a human reviewer HITL
5 Update the system and record the audit trail Action
Dry-run
3 past cases tested
Review
1 exception routed
Backed by investors from
Mischief Cursor Notion Figma Yelp Front First Harmonic Weekend Fund

Your most important work is the hardest to scale.

Too messy for a script, too critical for a black box. So it stays on people.

The demo
Receive
Process
Complete
Real operations
Document missing
Names don't match
Portal changed
Needs a human

Automation is sold as the top path. Your operations are the bottom one.

01 Show it

Show Charcoal how it's done.

Screen-record the task once, or hand it the SOPs you already have.

02 Charcoal builds it

It writes the workflow for you.

Fetches, cross-checks, drafts, and branches — all in plain English. No code.

03 Test

Try it on real cases first.

A safe dry run that changes nothing — until you're sure.

04 Go live

Then turn it on.

It runs through your APIs, the browser, or the desktop — with a human on the calls that matter.

The payoff

Operators become orchestrators.

Your best people stop being the machine.

Screen recorder
Show Charcoal how it's done
Record the task once — or drop in your SOPs
Record
Drop in SOPs
Invoices
Sent for approval
Approve an invoicedrafted from your recording
Read the invoicedocument
Match it to the purchase orderAPI
Check the amountbrowser
Decide how to handle itAI
Approve for paymentAPI
Over budget → send to a managerneeds your OK
Draft Building…
Mapping your steps…
INV-4468 · matched the POapproved
INV-4469 · matched the POapproved
INV-4470 · $180 over the POsent to a manager
12 invoices reviewed · nothing paid
Operators become orchestrators.
Not mouse-clickers.
0
hours back / week
24/7
runs on its own
100%
every step logged

One platform behind every back office.

The same engine — read the documents, drive the systems, apply your judgment, route the exceptions — running dozens of workflows on the tools your team already uses.

Built for enterprise trust.

AICPA SOC 2
SOC 2 Type 2
Independently audited controls for security, availability, and confidentiality.
GDPR
GDPR
Data processing, subprocessor, and deletion controls for regulated procurement.
HIPAA
HIPAA
Covered deployments with the contractual, access, and audit controls in place.

See it running on your own work.